Until 2015, the small Toconce community, located on the border between Chile and Bolivia, depended upon a diesel generator to obtain only 3 hours of electric power each day. But their lives underwent a radical change. Today its inhabitants count with electric power all 24 hours thanks to an alliance between our geothermal plant Cerro Pabellon with local authorities, Codelco and the community, towards the installation of solar panels that supply the households and streets in the town.
The history of the collaboration in Toconce is a reflection of our “Open Power” vision. Enel Chile, present as a brand in the country since October 2016, forms part of the largest energy holding in the world, taking on the challenge of opening energy to the new technologies, to more persons, to new uses and new collaborators.
This vision has been the engine which has turned Enel Chile into a leading company in renewable energies -through Enel Green Power- and a protagonist in respect to the process of transformation towards efficient and clean transportation –through Enel X- by means of the drive towards electric mobility, in this way leveraging the creation and development of intelligent cities.
This strong positioning by Enel Chile has earned it the “Brand of the Year” award, acknowledging the brand as one of the most outstanding ones in the American Continent in the 2018 - 2019 period. This distinction is awarded by the World Branding Forum (WBF), a global nonprofit organization seeking to raise the standards of brands facing industries and consumers, through the production, administration and support of a wide array of research, development and educational programs, and through the creation of networks around the world of brands.
In 2018, 3,000 brands were nominated and 135,000 voters from 35 countries selected 245 winners, among which Amazon, Google, Facebook, Coca Cola, Falabella and Banco de Chile stand out. Enel Chile, is very proud of the fact of being included in this prestigious group, and it is a new impulse in order to continue striving with the enthusiasm of those who seek to change the world.